The WPP X IRG Growth Chapter is an exclusive three-part program that addresses key challenges that CMOs face today. Bringing together global experts and local leaders to foster peer-to-peer collaboration and provide actionable insights to drive more business impact within your organization.
To deliver this, we have partnered with the global organization, The Institute for Real Growth. The IRG has empowered over 750 CMOs and growth leaders worldwide in pursuit of driving more humanized growth for their organization.
Space is limited to ensure an intimate & interactive experience.
AI is revolutionizing marketing, but what distinguishes the leaders from the laggards?
The most effective leaders are moving beyond the 'WHY' and focusing on the "HOW'.
But the paradox for most leaders is the "inspiration-to-action -to- results gap." How do you launch and scale the full transformation balancing structures, strategies and team capabilities.Â
This session provides a practical playbook for CMOs leading the AI transformation.
How to win in a polarized world? Launching Marketing2030.
Fresh from the study launch at Cannes Lions, we're bringing Marketing2030 to Amsterdam with a Netherlands specific deep dive on CMO leadership and how drive sustained business growth in the coming decade.
M2030 is a collaboration between the IRG and the University of Oxford, M2030 will identify the most significant shifts reshaping the Marketing world and explore how these changes redefine the future role of the CMO.
Discover how to elevate the CMO's role and achieve impactful C-suite alignment.
This session introduces practical stakeholder mapping techniques to analyze, define, and strengthen relationships with your C-suite colleagues.
Learn essential strategies for fostering collaboration, enabling effective decision-making, and unlocking sustainable business growth
As part of the WPP CMOÂ Growth Chapter, we invite you to join the Marketing2030 study findings launch.
In today's rapidly evolving world, stakeholder expectations for business and brand value creation are shifting at an unprecedented pace, profoundly transforming the very role of Marketing.
Introducing Marketing2030, led by the Institute for Real Growth (IRG). This global study, with a WPP-led Netherlands deep dive, reveals how Marketing's identity is evolving from a functional issue to an enterprise design challenge.Â
Join us to uncover the essential strategies, structures, capabilities, and CMO leadership traits required to drive sustained humanized business growth and thrive in the decade ahead. The research synthesizes unparalleled insights from over 1,300 expert publications, 1,000 corporate investor calls, and 500 in-depth interviews with top C-suite leaders.
At WPP, we strive to create events that promote an open dialogue where different backgrounds and beliefs are both valued and respected. We want people to be able to express their opinions in a respectful environment and would ask all participants to adhere to these principles.
We have a zero tolerance approach to any abusive or disrespectful behaviour. Anyone who has a concern about any behaviour or views expressed should immediately contact a senior WPP leader at our event.